The challenges of creating social media visuals for small and medium-sized enterprises and the role of AI

For marketers of small and medium-sized enterprises, creating social media visuals always poses a dilemma of resources and efficiency. In many workplaces, it has become the norm for "one marketer to create posters and videos for multiple platforms such as Facebook, Instagram, and LINE." The lack of professional design skills is the root of the problem.

Furthermore, "ensuring the reliability" of visuals is also a major challenge for small and medium-sized enterprises.According to a survey by iStock, 82% of consumers distrust social media content. On the other hand, 98% of people answered that "authentic-looking images" are important for building trust.

In such a situation,Solving problems with AI tools has become not just an "option" but a "necessity". To reduce the burden on marketers of small and medium-sized enterprises in creating social media visuals and to produce high-quality and reliable content with limited resources, automation and efficiency improvement through AI are essential.

The three core values of PicDoc: Simplifying visual creation with AI

AI-driven automatic generation and a variety of templates

PicDoc's AI-driven visual generation feature is designed with the core aim of minimizing user effort. In particular, the process of automatically generating the most suitable visuals from text input dramatically streamlines the marketing workflow of small and medium-sized enterprises.

Furthermore, a variety of templates are available, allowing users to choose from various styles such as silver color schemes for technology companies and warm-color icons for restaurants.Previously, manual work that took two hours can now be completed in just five minutes with Picdoc. As a result, the team is freed from design work and can focus on strategic content planning.

Intuitive editing features and flexible output options

PicDoc's editing features are built around the concept of "no need for professional design knowledge", and the operation has been simplified to the extreme in three steps: "select → click → done".

The customization items include the following functions. Increasing or decreasing items and adjusting the order can be done simply by clicking the arrow buttons in the "Outline" tab, eliminating the need for dragging operations. There are multiple types of themes for color schemes, such as business/creative/minimal, etc., and it is also possible to make batch changes or adjust the color of specific elements to match the company's CI color.

The output format is designed to be highly compatible with workflows. PNG/JPG is optimal for social media posts, and PPT/PDF is best for presentation materials. The shared link function is ideal for client confirmation and internal collaboration. Since it can be viewed simply by opening the link, users can save the trouble of registering individually.

Free and commercially available license and security

In the marketing field of small and medium-sized enterprises, the "cost burden" and "risk avoidance" of visual production are always issues.PicDoc provides practical value from both aspects.

PicDoc is currently All functions can be used for free without initial fees or monthly charges.You can start using it simply by registering easily with an email address or a Google account. Even the free version allows high-resolution PNG/JPG/PDF exports and commercial use without restrictions, and 80% of users can handle sufficient work with the free version.

In addition, the copyright of charts and images generated within the platform belongs to the users. They can be freely utilized for both personal and commercial use.

Practical application cases and performance indicators

The specific results achieved by small and medium-sized enterprises and educational institutions using PicDoc are realized through the flow of "clarifying issues → implementing countermeasures using tools → achieving quantitative and qualitative results". Let's take a closer look at industry-specific cases and their results below.

Retail industry: Improving the production efficiency of social media visuals

IssuesA local restaurant is facing a situation where due to a shortage of staff, it takes a lot of time and effort to manage social media, and the awareness of its seasonal limited menu is not increasing. Conventionally, outsourcing to a designer (30,000 yen per piece, 3-day delivery) was the norm, but it was difficult to respond quickly due to budget and time constraints.

CountermeasuresWith PicDoc's Automatic infographic generation function from text Utilize this. When we inputted the product description text, 'Summer Festival Limited Gourmet Set: A Platter of 3 Kinds of Grilled Meats + Cold Noodles + Seasonal Pickles', we completed the visual with automatically adjusted color schemes, fonts, and icons in 5 minutes. With just text input, an optimal layout is proposed, and since it can be edited only through a browser, store employees can easily create it in-house.

Results:

• Time savings：From the conventional 3-day delivery time to being able to create in 12 minutes (approx.99.7% time savings）
• Cost reduction: The outsourcing cost of 30,000 yen per piece is 0 yen (using the free plan).
• Enhanced engagement: The number of 'likes' for posts increased by 2.3 times, and the order rate of the new menuIncreased by 15%

EC company: Improved conversion rate through visualization of the customer life cycle

Issues: The marketing team of the EC company wants to understand the dropout rate at each stage of the customer's purchase journey (awareness → interest → consideration → purchase). However, the data is scattered and difficult to share within the company. Decision-making takes time, and improvement measures have been delayed.

Countermeasures：

Utilize PicDoc's “Funnel Chart Template.” Simply import the number of users and dropout rate at each stage to generate a funnel chart with color coding and data labels. Identify that the “45% dropout rate during the consideration stage” is the highest, and formulate improvement measures for the product description page.

成果:

• Improved Conversion Rate: Conversion rate increased by 18% in two months
• Reduction of decision-making speed：Visualization of data has reduced policy formulation time by 40%.
• Improvement of communication between departments：By sharing funnel diagrams, discrepancies in perception between the sales and development departments have been resolved.

These results are achieved by PicDoc's "text analysis AI" and "function to automatically generate various charts". In particular, the features of "operable without coding" and "all functions available even in the free plan" are a great advantage for small and medium-sized enterprises and organizations with limited budgets.

Comparison with other visual creation tools andPositioning: Meeting the "priority of practicality" of small and medium-sized enterprises

For marketers of small and medium-sized enterprises,Visual creation tool The selection of is a challenge to balance "functional richness", "cost - effectiveness", and "operational simplicity".

Other visual creation tools also have their respective strengths. For example, Canva can meet diverse design needs with its rich template library, and Adobe Express enables professional designs with its advanced editing features. However, while these tools emphasize the "degree of design freedom", they come with complex features and learning costs that may not be necessary for small and medium - sized enterprises.

PicDoc is"Essential and sufficient functions", "Free to use", "Easy to operate"As a tool that combines these three aspects, it suits the actual situation of small and medium - sized enterprises with limited resources. In particular, the fact that high - quality visuals can be created in a short time even without design skills directly contributes to "reducing the workload" for busy marketers.

In terms of functionality, while many other tools only allow "partial modification of templates", which requires users to manually adjust elements, PicDoc has achieved "batch generation from text".

In terms of price, PicDoc provides all functions from generation, editing to high - resolution export for free, and commercial use is also possible without restrictions. Other tools such as Canva and Adobe Express provide basic functions for free, but functions such as high - resolution output, which are essential for commercial use, are limited to paid plans.

In terms of user experience, PicDoc aims to "minimize the number of operation steps" and achieves a significant time saving compared to traditional tools. For example, when creating a timeline, PicDoc can be completed in 3 steps within 3 minutes, while Adobe tools require more than 15 steps.

From the above comparison PicDoc is positioned as "the visual creation tool that best meets the needs of small and medium-sized enterprises". In terms of functionality, price, and user experience, it is the optimal solution to support the actual work of marketers who are constrained by resources and are busy.

Summary

This time The AI visual creation tool PicDoc has been introduced. PicDoc is an AI tool that dramatically reduces the burden of creating social media visuals for small and medium-sized enterprise marketers. It reduces the production time by 99.7% through AI-based automatic generation and can be used for commercial purposes for free. As is clear from the performance indicators, it makes a great contribution to improving engagement and reducing costs.

Create high-quality visuals right now with PicDoc, even without professional design skills,M-aximize your marketing effectiveness.?

Responsible Editor - PicDoc Official Editing Team